How to optimise website content for SEO?

Use titles and subtitles on your pages:
- Use headers to create better textual content;
- Choose text and on top toolbar choose "Edit Text". Choose heading type;
- Each page can have only one H1, it is title of your page;
- H2 and H3 tags is for new sections and subsections;
- Key phrases should be included in heading.
Use alternative text for images:
- Before uploading image change name of file to better represent image;
- Space bar needs to be changed to hyphen in file name (e.g., "good-day.jpg");
- Add image;
- On right toolbar add "Alternative Text".
Add elements names:
- Add element;
- Scroll down to "Advanced" in right toolbar and add "Anchor name".
Add links:
- Highlight text and press icon in main toolbar;
- In "Link properties" choose type of link;
- Click "Apply".
Multilingual content:
- You can add multiple languages to your website;
- Change "Alternative Text" for images in each language;
- Change description for each language.