Growth Hacking Tricks — Easy to Apply

Filip Borcov

Incredible at Site.pro

00:00 Growth Hacking in Web Design
06:30 A/B Testing
08:25 Prototyping
12:30 Test Without Development
14:30 Copy and Compare the Conversion
16:05 Add language – increase conversion
17:50 How people will collaborate
19:00 Many People at the Same Time (Website in 1h)

In today’s fast-evolving digital landscape, businesses are constantly searching for innovative strategies to scale quickly and efficiently. While traditional marketing focuses on long-term brand building, growth hacking offers a more agile, data-driven approach aimed at rapid experimentation and scalable results.

Despite its growing influence, growth hacking remains a misunderstood concept for many. As Filip Borcov, founder of Site.pro, aptly puts it: "Even though growth hacking philosophy is not commonly popular so far, it’s truly the technology of the future." This sentiment rings true as tech giants like Facebook and Airbnb have leveraged growth hacking principles to achieve exponential growth in record time — Facebook alone employs over 2,000 people in its dedicated growth teams.

But what exactly is growth hacking? At its core, it’s a mindset — one that prioritises learning through testing, embracing failure as feedback, and constantly iterating to find what works best. Unlike traditional business thinking, which often avoids risk and sticks to what's "good enough", a growth hacker asks: Is this my best work? and What can we test next?

Let’s explore six powerful growth hacking methods and how you can implement them using Site.pro website builder to supercharge your web design strategy.

Note:
To run tests and experiments, you'll need to set up product analytics. Site.pro supports integration with any platform but we show example only with 2 most popular.
Firstly, you need to set up analytics to the website and get the code (for Google Analytics, for Mixpanel).
Secondly, you need to integrate the code (analytics) to your website (for Google Analytics, for Mixpanel).

1.A/B Testing: Optimising Through Experimentation

A/B testing is the cornerstone of any growth hacking strategy. It involves comparing two versions of a webpage or feature to determine which performs better in terms of user engagement, conversions, or other key metrics.

Real Case Study

At Site.pro, the team conducted extensive A/B testing on their own platform. For instance, they tested whether making the website editor free or paid would yield better customer satisfaction and retention. Surprisingly, users responded more positively to the paid version — proving that assumptions don’t always align with reality.

Example of buttons A/B testing

Another compelling case involved a reseller who was struggling with low sales. The Site.pro team suggested hiding the demo version of website builder from the homepage — a simple change that doubled his revenue within just three weeks.

How to perform A/B Testing with Cover Texts in Website Builder

Let's run A/B testing to see which cover text leads to higher conversion to a key action (click button “Read more”).

  1. In your website builder, create 2 pages with 2 different cover texts for A, and B tests. Add a “Read more” button to each page.

    Example for A and B cover texts in website builder

  2. Name the pages “A-test” and “B-test”.

    Renaming pages in website builder

  3. For several days, run paid ads on both “A-test” and “B-test” pages using Google Ads, Meta Ads, or another similar service.

    Paid ads A and B examples in Google Ads

  4. View the results of each page either directly in the ad platforms or by setting up analytics (Google Analytics, Mixpanel, or else). Here, you need to pay attention to the number of key actions (click button) and conversion rate (CR, %) for the target action.

    A/B testing CR and Clicks results comparison in Mixpanel

  5. Once you have enough data, choose the best-performing cover text. In our case (on the picture above), the page “B-test” showed more efficiency and should be used.

How to A/B/C Testing with Store Prices in Website Builder

Let's run A/B/C testing and offer 3 different options in your online store to identify which one generates more sales.

  1. In your “Store” module, set different prices for 3 similar products (e.g. Bowl with stripes -> $100, Plain bowl -> $200, Bowl with lid -> $300). In website settings, set redirects to all 3 pages.

    Set redirects to 3 pages

  2. For several days, run paid ads using Google Ads, Meta Ads, or another similar service. Promote the 3 pages equally to see which price shows the most efficiency.
  3. View the results of each page either directly in the ad platforms or by setting up analytics (Google Analytics, Mixpanel, or else). Here, you need to pay attention to the conversion rate (CR, %) and to the number of sales.

    A/B/C testing CR and sales results comparison in Google Analytics

  4. Once you have enough data, choose the price that generated more sales. In our case (on the picture above), the $300 price generated more sales and should be applied to all 3 products.

The key takeaway? Constant testing leads to consistent improvement.

2.Prototyping: Test Before You Build

Before investing significant resources into developing a new feature, why not test demand first? That’s where prototyping (or “pretotyping”) comes in.

Real Case Study

When Site.pro considered launching an email service for hosting clients, they didn’t jump straight into development. Instead, they added a “Buy Email” button to the user dashboard — even though the service didn’t exist yet. By tracking how many users clicked and paid for it, they confirmed there was genuine interest, resulting in a 15% uplift in potential sales.

Adding a fake button resulted in 15% sales uplift

How to experiment with fake buttons/forms in Website Builder

  1. Open website builder for the necessary website;
  2. Add a button and, instead of linking to a real page, set it to lead to a dummy page or popup. This way, when the user clicks the button, they'll see a message saying the service is temporarily unavailable;
  3. Set up tracking for clicks on this button in your analytics system. Pay attention to traffic, amount of clicks and conversion rate.

Adding a fake button in website builder

After collecting enough data, you'll decide whether to proceed with developing the actual functionality.

How to create a fake contact form to collect users’ emails

  1. You can promote a new feature (which still doesn’t exist) on your website and ask users to subscribe by providing their emails.
  2. Just create a separate "Form" to collect the emails.

Adding "Form" in website builder

If you receive enough emails, develop the promoted feature.

These two methods allow you to validate ideas without committing to full-scale development. If initial tests show promise, you can gradually roll out the feature to the users.

For small businesses or startups, prototyping is a cost-effective way to avoid costly mistakes and focus only on features that matter to your audience.

3.Test Without Development: Validate Ideas Instantly

You don’t always need developers to run meaningful experiments. With Site.pro, you can add new features to your website with a few clicks.

Real Case Study

One notable experiment by Site.pro involved increasing the price of a product from €2 to €200 per month. Shockingly, 95% of users stayed — revealing that the product was undervalued and opening the door to higher profits.

How to implement pricing test without development in Website Builder

Let’s test prices for your products without much effort on development.

  1. In your online store increase/decrease prices for a short time;
  2. See how changing prices affects your sales. Pay attention not only to the number of sales, but also to the traffic and the conversion rate to sales (before starting the tests, you should already have analytics set up.);
  3. After collecting enough data decide what to do.

Changed prices in "Store"

By running no-code tests, you can make smarter decisions faster — saving both time and budget.

4.Copy and Compare Conversion: Learn From Success

Why reinvent the wheel when you can learn from those who’ve already cracked the code?

Real Case Study

The Site.pro team noticed a trend: users around the world were creating tutorial videos showing how to use Site.pro website builder to import any existing website directly into the platform. These videos demonstrated that with just a URL, you could bring an entire website into Site.pro and begin customising it instantly.

Once imported, users could easily modify key elements — such as logos, contact details, product listings, or color schemes — to match their brand identity. The idea was simple yet powerful: take a high-converting website, adapt it to your needs, and then test how well it performs for your specific audience.

Thanks to these tutorials — which collectively amassed millions of views — Site.pro registrations tripled, proving the effectiveness of learning from successful designs and adapting them for new markets.

Site.pro tutorials amassed millions of views

How to copy a website in Website Builder

  1. Choose a competitor whose website is more effective than yours;
  2. Import that website to Site.pro website builder;
  3. Modify key elements, such as logos, contact details, product listings, or color schemes — to match your brand identity;
  4. Integrate analytics into the imported site. For you, the key metrics here will be: traffic, the number of target actions, and the conversion rate for the target action. The target action could include submitting a contact form, making a call, switching to a messenger, completing a sale, or any other action that works for you;
  5. Analyse the performance of both sites based on your key objectives and decide which one delivers better results.

"Import" function in website builder

Using this feature, businesses can quickly create competitive, high-performing websites without starting from scratch.

5.Add Language – Increase Conversion: Speak to More Customers

Language plays a crucial role in connecting with global audiences. But should you invest in translating your content? The answer lies in testing.

Real Case Study

The Site.pro team once questioned whether translating their FAQ section into additional languages was worth the effort. After running some tests, they discovered that multilingual content doubled website traffic — a clear indicator that expanding language support could unlock new markets.

With Site.pro’s multi-language feature, you can easily add translations to your site and test which languages drive the most engagement. This is especially valuable for e-commerce stores and service providers targeting international clients.

Adding languages doubled Site.pro traffic

How to experiment with new languages in Website Builder

  1. Add a new language to your website;
  2. Translate content;
  3. Measure the effect on traffic and conversions using your analytics system, then determine if expanding to other languages is worthwhile.

Adding languages in website builder

Think of each new language as a window into a new market — and testing helps you know which windows are worth opening.

6.Collaborative Web Design: Real-Time Teamwork for Better Results

Collaboration isn't just about teamwork — it's about gaining diverse perspectives and accelerating innovation.

Real Case Study

Site.pro offers a powerful "Collaboration" feature that allows multiple users to edit the same website simultaneously.

During internal testing, the team found that placing the "Share Access" button directly inside website builder increased usage of the feature by five times compared to having it in the control panel.

Relocating a button increased "Collaboration" usage by 5 times

How to experiment inviting your customers in Website Builder

  1. Create 2 different buttons linked to the same page of your website;
  2. Locate the buttons in 2 different places on your website for a few days;
  3. Set up tracking for clicks on these buttons in your analytics system. To make informed decisions, consider not just the total button clicks, but also the conversion rate from page visits to button clicks;
  4. Once you've gathered sufficient data, retain the highest-performing button. Use the buttons in the right places.

Real-time collaboration enables faster decision-making, immediate feedback, and richer insights into user behavior. Whether you're working with designers, marketers, or developers, collaborative tools help streamline the growth hacking process.

Conclusion: Growth Hacking Is the Future of Web Design

As Jeff Bezos once said, "The speed of the company is defined by how many tests it runs per day." In a world driven by data and agility, growth hacking has become the secret weapon behind many of today’s fastest-growing companies.

The speed of the company is defined by how many tests it runs per day.

From A/B testing and prototyping to multilingual expansion and real-time collaboration, Site.pro empowers businesses to embrace a growth hacking mindset — all without needing technical expertise.

Whether you’re a startup looking to scale or a seasoned entrepreneur aiming to refine your digital presence, integrating growth hacking techniques into your web design strategy can deliver powerful, measurable results.

So, stop guessing. Start testing. And let your website grow smarter — not harder.