11 Features To Look For In A Website Builder for Hosting Businesses

As you explore these features, consider whether the builder can accommodate the specific needs of your hosting business. For instance, does it support Mixpanel integration for tracking customer behaviour? Or does it offer customisation options that allow for a white-label solution? Keep these questions in mind as you delve into the features.

I. Ease of Use

A website builder for hosting businesses should simplify the process with an intuitive, drag-and-drop interface and pre-programmed blocks. This ensures that even beginners can create a professional website without coding.
Look for platforms like Site.pro that offer guided tutorials, pre-designed templates, and straightforward navigation, allowing you to focus on content and design rather than technical challenges. Additionally, Site.pro provides easy integration with Mixpanel for tracking user engagement. For more details, check out the Mixpanel installation guide.

Image source: Site.pro

II. Customisation Options

Your hosting website needs to reflect your brand identity. Choose a builder that offers customisable templates with flexible layouts, fonts, and colours. Ensure the platform allows you to adapt the design to fit your unique business requirements while providing the creative freedom necessary for a standout, memorable look.
Site.pro also offers extensive customisation and white-label solutions tailored for hosting businesses. For more information, visit the Site.pro Documentation.

III. Mobile Responsiveness

With over 58% of web traffic coming from mobile devices, a responsive design is non-negotiable. Google uses mobile-first indexing, meaning it evaluates your site’s mobile version for ranking. Ensure the builder automatically adapts your website to different screen sizes and provides tools for mobile editing.
A mobile-friendly website reduces bounce rates, improves load times, and increases search visibility, helping you attract more visitors.

Image source: Shutterstock

IV. SEO & Analytics Tools

To attract visitors, your hosting website should rank well on search engines. Look for built-in SEO features like meta tags, alt text, and sitemaps. Additionally, ensure you can track your site's performance and visitor behaviour with Google Analytics or Search Console integration features.
Site.pro offers robust SEO features tailored for hosting businesses, which you can explore further in their SEO blog.

V. eCommerce Functionality

If you plan to sell hosting services, choose a builder with robust eCommerce tools. Secure payment gateways, inventory management, and shipping options are essential. Look for features like abandoned cart recovery or multi-currency support to streamline your international sales.

Image source: Site.pro

VI. Scalability

As your hosting business grows, your website should evolve with it. Choose a builder that offers flexible plans, additional storage, and advanced features. The ability to integrate custom code, expand functionality, and handle increased traffic ensures your website remains effective as your needs change.

VII. Customer Support

Reliable customer support can save you time and frustration. Look for platforms offering 24/7 assistance through live chat, email, or phone. Tutorials, FAQs, and active community forums are also valuable resources, ensuring help is always available when you encounter challenges.

VIII. Third-Party Integrations

Integrating tools like CRMs, social media, and email marketing platforms can streamline operations and save time. Check if the website builder supports plugins and third-party apps that enhance your website’s functionality, ensuring it works seamlessly with the software you already use.

Image source: Site.pro

IX. Cost & Value

Your website builder should offer a range of plans to suit your budget. Evaluate what features are included in free versus paid plans, and watch for hidden fees like hosting or domain charges.
Many website builders, like Site.pro, include a free domain for the first year with their premium plans, helping you save upfront. Meanwhile, Site.pro offers a free domain for every user, even on the free plan. It also lets you create free mailboxes so you can establish professional email addresses linked to your domain.

X. Speed & Performance

A one-second delay in page load time causes a 7% decrease in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction. Additionally, Google includes page speed as a ranking factor, meaning slower websites may rank lower in search results. Look for fast loading speeds, ideally between 1-2 seconds, to avoid losing visitors.
Make sure the builder provides reliable hosting with features like 99.9% uptime guarantees, the industry standard that ensures your website is always accessible.

XI. Understanding the AAARRR Funnel

When choosing a website builder for your hosting business, consider essential features such as ease of use, customisation options, mobile responsiveness, SEO and analytics tools, robust eCommerce functionality, scalability, reliable customer support, third-party integrations, cost and value, and speed and performance. Additionally, understanding the AAARRR funnel—Awareness, Acquisition, Activation, Retention, Revenue, and Referral—is crucial for optimising customer engagement and driving business growth. Select a builder that aligns with your unique needs to create an effective online presence and ensure long-term success.

Conclusion

In summary, when selecting a website builder and hosting service for your hosting business, it is vital to consider a range of features that ensure success. Look for ease of use to simplify the website creation process, along with customisation options that allow your brand identity to shine. Mobile responsiveness is essential for catering to the growing number of mobile users, while built-in SEO and analytics tools help boost your visibility and track performance. Robust eCommerce functionality and scalability are crucial for accommodating business growth, ensuring you can manage increased traffic and sales effectively. Reliable customer support and seamless third-party integrations further enhance your operational efficiency. Cost and value should also be assessed to align with your budget, while speed and performance are critical for maintaining user satisfaction and search rankings. Lastly, understanding the AAARRR funnel will guide you in optimising customer acquisition and retention. By focusing on these eleven features, you can choose a website builder and hosting solution that not only meets your current needs but also positions your business for long-term success in a competitive digital landscape.

Author Christian Cabaluna